Monday, 2 November 2009

Slumdog Millionaire Task 2: Marketing

The poster draws in the audience firstly because of the vibrant colours used. The colours on the poster are bright and eye catching grabbing the audiences attention right away. Who Wants To Be a Millionaire is a famous show that many people are already aware of so they will recognise the format of the question used on the poster. The question "What Does It Take To Find a Lost Love?" makes people want to find the answer making them find clues on the poster. The choice of answers Money, Luck, Smarts and Destiny tell the audience what it may take for this question to be answered within the film. It makes them wonder which the film may use making them want to see the film. As the question on the poster indicates Romance we know the film is most likely targeted at young adults and above. The rating shows that the film is for ages 15 and above. The image on the poster shows two characters, the boy seems to be deep in thought and the girl is running. This signifies that the boy is the one who is answering the question and the girl is the lost love. The bright colours on the image indicate the location is going to be in a bright and colourful place. One sell point is that the director is used on the poster. Danny Boyle is well known for his good films so people will be taken in by this. Another sell point is the review which says postitive things about the film. People know from reading the review that this is a good film making them want to go see it. This is successful in making you want to go see the film as it draws you in and tells you slightly what you will see if you watch it without giving too much information. The question on the poster makes you wonder what the answer will be making you want to go and see it to find out.

The trailer is more interactive with its viewers as they are given a question that they can find out only if they watch the film. The music is familiar to people who watch the show 'who wants to be a millionaire' so the trailer is also realistic. The genre given is romance and action which tells us that the film must be aimed at young adults. The trailer tells us that Jamal Malik is going to be the main character as we are told that he is the one playing the game. One sell point is at the beginning of the trailer when a positive review by Chicago Sun Times is shown. Also the director Danny Boyle's name is revealed which is another sell point as Danny Boyle is famous for his other films. As the familiar setting of the show 'who wants to be a millionaire' is shown at the beginning we know that money is going to be a big part in the film. The producers of the film are shown at the beginning; Fox Searchlight pictures, Warner Bros, Celador Films and Film Four which tells us that the film has a high budget. I think the trailer is successful in making you want to see the film as it makes the film seem exciting with the use of upbeat music, bright colours and un-answered questions. The right sell points were used as the review shown makes the film seem successful. Also the audience are able to identify with the trailer as the show 'who wants to be a millionaire?' is recognizable and if people like this show then they might want to go see this film.

The website is quite interactive as the visitors are able to find what they want by clicking on what they choose to. The image of Jamal and Latika lets the visitors know that the genre of the film is going to be romance. The synopsis of the film is given telling the visitor what the film is about and also describes the film in a positive way which would make the visitor want to watch it. The website reveals the cast and crew, shots from the film and also the trailer. The website gives downloadable images to the visitor which may make them happy to be on the website. I think the website is successful in making you want to see the film as it gives the information that people want to know about the film and leaves you satisfied. Although it gives out alot of information on what the film is about it doesn't tell us how the film will end which makes people want to see it. The information given makes the film seem good such as the director and some of the actors which may interest visitors. The synopsis also makes the film seem interesting and leaves the visitors wondering what might happen next.



Sunday, 1 November 2009

Slumdog Millionaire Task 1 - The Film

Slumdog Millionaire is the story of Jamal Malik (Patel), an 18 year-old orphan from the slums of Mumbai, who is about to experience the biggest day of his life. With the whole nation watching, he is just one question away from winning a staggering 20 million rupees on India¹s "Who Wants To Be A Millionaire?" But when the show breaks for the night, police arrest him on suspicion of cheating; how could a street kid know so much? Desperate to prove his innocence, Jamal tells the story of his life in the slum where he and his brother grew up, of their adventures together on the road, of vicious encounters with local gangs, and of Latika (Pinto), the girl he loved and lost. Each chapter of his story reveals the key to the answer to one of the game show¹s questions. Each chapter of Jamal¹s increasingly layered story reveals where he learned the answers to the show¹s seemingly impossible quizzes. But one question remains a mystery: what is this young man with no apparent desire for riches really doing on the game show? When the new day dawns and Jamal returns to answer the final question, the Inspector and sixty million viewers are about to find out.

The director of this film is Danny Boyle who has also directed the film Trainspotting (1996), The Beach (2000) and Millions (2004).

The budget for the film was $15 million. It was produced by the British companies Celador Films ad Film4 Productions. Slumdog Millionaire was filmed in many parts of India but mainly Mumbai. The other parts where in Agra, Uttar Pradesh, Juhu, Maharashtra, ND Studios and Karjat.

The main characters of the film are Jamal Malik who is played by British Indian actor Dev Patel. He was also one of the main characters in the TV drama Skins. He has become famous on an international scale. Latika is played by Indian actress and professional model Freida Pinto. She has not been in any other films but is said to be featured in upcoming films. She has not become famous on an international scale. Prem Kumar is played by Indian actor and producer Anil Kapoor. He has been in Apradhi, Salaam-e-Ishq and Mr.India (1987). He has become famous on an international scale.

Slumdog Millionaire was distributed by Pathe Pictures International, Film4, Celador Films, Warner Bros and Fox Searchlight Pictures. It was distributed in United Kindgom, United States, Austrailia, India and Asian-Pacific.

The film is from India and Britain. Though it is set in India the language used is English. The majority of the actors are Indian, all the filming was done in India but the producer and director are both British. The film as a whole is mainly Indian as everything in the film is from India and not Britain.

The film was given Academy Awards for Best Picture, Best Cinematography (Anthony Dod Mantle), Best Director (Danny Boyle) ect. BAFTA Awards were given for Best Director (Danny Boyle), Best Film (Christian Colson) etc. Golden Glode Awards were given for Best Picture (Drama), Best Screenplay (Simon Beaufoy), Best Director (Danny Boyle) etc.

Slumdog Millionaire featured in the Toronto International Film Festivals, London Film Festival and Telluride Film Festival.



Trainspotting Task 3: You

The main message of the film is not to ever go near drugs. It tells us that drugs are good at first but then goes on to say that its not worth it as the side affects will mess up your life forever. It says that you have one life which you should use with care and how you should realise the consequences of your actions.

As a British film, i think it says that our society is full of poverty, crime and drug-using alcoholics who push their limits. It shows that alot of our society are not working class and live off others. It also shows us as uneducated and full of anti-social behaviour.

I think the film was successful because it showed the horrifying problems of drug abuse that many of the public-eye attempts to be unaware of. It shows different types of people getting into the same mess that drugs made for them. The film showed plenty of realism which made it more successful. It helps people understand why people do such repulsive things and then why drug abuse is wrong. It succeeded in making its viewers come out learning and understanding one of the worlds many unpleasant problems. The film has many iconic and memorable characters that are acted out with the utmost sincerity, yet some remain oddly charming. The characters are hysterical at times and for a film full of such shameful people, you still manage to hold pity for their decaying lives as they spiral into a living hell. It shows viewers other peoples point of view so they can understand what its like to be in their situation and to be more cautious.